About Me
I am a passionate and versatile creative professional with a deep-rooted love for technology and storytelling. My journey has taken me through multimedia design, web development, UI/UX, and creative strategy, allowing me to build a unique skillset that bridges the gap between creative vision and technical execution.
I thrive on solving complex problems and creating beautiful, intuitive, and impactful digital experiences. Whether I'm crafting a pixel-perfect design, developing a robust web application, or editing a compelling video, my goal is always to deliver work that resonates and inspires.
My Skills
My Work
These projects showcase my full development process, from initial concept and UI/UX design in Figma to coding, deployment, and managing iterations with GitHub.
A comprehensive project covering the full design and development lifecycle, from initial concept and UI/UX in Figma to final implementation.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A web project showcasing skills in modern web development and UI design.
A dynamic e-commerce platform connecting buyers and sellers with a seamless shopping experience.
Elegant property portal showcasing listings with advanced search and virtual tour capabilities.
Professional Experience
Feb 2025 - Present
Baobab Brands
Digital Product Strategist
- Drive product strategy and execution, leveraging design expertise to create seamless user experiences.
- Lead the end-to-end digital customer journey, ensuring alignment with business objectives.
- Collaborate with cross-functional teams to deliver innovative digital products.
Aug 2024 - Jan 2025
Winedrops (Remote - UK)
Creative Strategist
- Drove performance-focused creative strategy across paid (Meta & Google Ads) and organic channels.
- Contributed to 5x year-on-year growth through data-driven content strategies.
- Utilized tools like Foreplay to analyze trends and create high-converting content.
Nov 2022 - Aug 2024
Allied Business Solutions
E-Commerce Specialist | Graphic Designer
- Successfully built and managed the online store, from content creation to sales strategies.
- Managed SEO, Google Ads, and the Takealot Seller Portal to drive traffic and sales.
- Designed marketing materials and managed digital campaigns.
Oct 2021 - Oct 2022
Sondlo & Knopp Advertising
Graphic Designer & DTP Artist
- Created classified ads, formatted documents, and designed diverse marketing materials.
- Utilized InDesign for desktop publishing and prepared documents for professional printing.
- Worked in a fast-paced agency environment, meeting tight deadlines.
Social Impact
I'm passionate about using my skills for good. Here are a few community projects I've been involved with.
An initiative to bring coding education to underserved communities in South Africa.
A platform for sharing inspiring stories from the community to foster hope and connection.