Luthando Gubevu
About Me
I am an experienced multimedia designer, web designer, digital marketer & video editor. I recently upskilled to front end development, acquiring skills such as HTML, CSS, Javascript, React & React Native. I am very versatile & resourceful. I have prior experience in setting up & managing an online store, creating marketing campaigns & SEO strategies. Post graduation I started a non-profit initiative that introduced underprivileged schools to coding & animation.
Experience
Digital Product Strategist
Baobab Brands, Beacon bay, East London (Hybrid)
Feb 2025 - Present
Drive product strategy and execution, leveraging my design expertise to create seamless and engaging user experiences across digital platforms. I lead the end-to-end digital customer journey, ensuring alignment with business objectives and brand identity.
Creative Strategist
Winedrops (Remote – London, UK)
Aug 2024 - Jan 2025
Drove performance-focused creative strategy across paid (Meta & Google Ads) and organic channels, directly contributing to 5x year-on-year growth. I used tools like Foreplay to analyze trends and translate insights into high-converting content.
E-Commerce Specialist | Graphic Designer
Allied Business Solutions, East London
Nov 2022 - Aug 2024
Successfully built and managed the online store, created engaging content, and executed marketing strategies to drive sales. Managed SEO, Google Ads, and the Takealot Seller Portal.
Graphic Designer & DTP Artist
Sondlo & Knopp Advertising Agency, East London
Oct 2021 - Oct 2022
Responsible for creating classified ads, formatting documents, and designing marketing materials. Utilized InDesign for desktop publishing and prepared documents for print.
Education
Full Stack Developer - HyperionDev Institution (2023)
Graphic Design - East London Management Institute (2016)
Matric - Queen's College Boys High School (2009)